Marketing

business finance and marketing

Learning From Both Sides

“If you examine a enterprise programme, it’s at all times from the corporate’s perspective. You’re thinking about surviving, gaining market entry, beating your rivals and making a profit in the long-run”, explains Adri Meijdam MA, Executive Director for IBA at Erasmus University Rotterdam. This seminar examines the effectiveness of corporate and aggressive strategy in creating and maintaining competitive advantage. Topics may include agency sources and sustained competitive benefit, dynamic capabilities and knowledge-based theories of competence, strategy as actual choices, and cooperative technique together with strategic alliances and joint ventures. Topics can also include company diversification strategy, worldwide diversification and entry into emerging markets, corporate governance, management of diversified business groups, strategic entrepreneurship, and administration of innovation.

Managing a provide chain and making sure production meets demand beneath tight deadlines could be incredibly advanced and is critical to business success. In Operations Management, you’ll explore key features of business operations together with capability planning, productiveness evaluation and improvement, high quality assurance and the idea of lean administration.

To view and print an Academic Plan/Guided Pathway, double-click on the program title. This 11-credit score certificate is designed to provide students experience in the beginning and intermediate skills essential … Read More