How Marketing Is Working With Finance To Shake Off The ‘Us Versus Them’ Attitude
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Closeness very much begins with location and physically bringing marketing and finance together. At job search web site Monster there’s a dedicated finance associate for marketing who acts as an integral part of the advertising team, helping to add larger readability from an ROI perspective. While historically seen as adversaries pulling in numerous instructions, right now marketing and finance are forging close, collaborative relationships targeted on delivering a shared vision for success.
Why not a finances that accelerates based … Read More